Strategy & media
- Marketing strategy
- Product strategy
- Sponsorship and special projects
Marketing from strategy to execution
We help brands enter new markets and grow there. One team takes you from strategy to execution: brand, digital, content, media and events.
UAETurkeyGCC
About Fanova
20+years in marketing and advertising
3areas of expertise in one team
96M+AED in sales for our client Ateris in three months
Our team brings more than 20 years of experience at leading international media groups, brands and global agencies. We create projects that deliver results and inspire.
We work with companies entering the UAE, Turkey and the GCC, from the first strategy through to launch and growth.
Brands our team has worked with
BMW / Porsche / Bentley / Volkswagen / Škoda / Mastercard / McDonald's / Nestlé / L'Oréal Paris / IKEA / Samsung / Dolce & Gabbana / Forbes
What we do
Digital & content
- Digital and social media
- Influencer marketing
- Podcasts and branded content
Events & production
- Event management
- PR and media relations
- Photo and video production
Case study · Real estate, Dubai
Ateris
“The Legal Key to Honest Investments”
Challenge
Launch a new real estate agency brand in Dubai from scratch and attract investors from the UAE, Turkey and the CIS. Their main concern: will the investment pay off, and will the deal be legally sound? Property deals in the UAE are well protected, but buyers from Turkey and the CIS are used to the risk of being cheated in real estate.
Solution
We built the brand around that concern. With the positioning “The Legal Key to Honest Investments”, every deal is checked by brokers with legal training, so the buyer's main objection is answered before the first conversation. All advertising was focused on a single high-yield project.
Brand
Positioning, brand book and target audience, with a focus on Mondrian by Elevate.
Digital
A website in English, Russian and Turkish, Instagram, and ads on Meta, Google and Yandex.
Content
Brokers speak to investors in Russian, English and Turkish.
Offline
Private investor dinners, roadshows, and cigar and wine tastings.
31deals closed, Dec 2025 – Feb 2026
96M+AED in total sales
3M+AED average deal size
3markets: UAE, Turkey, CIS
Who we are
Marina Nemchina
Co-founder
20+ years of experience in marketing, branding and business development across the Middle East, CIS, EMEA and APAC. Many years of experience at global companies.
Specialises in strategy, new market entry and business development in the Middle East.
Anastasia Korobeinikova
Co-founder
Expert in advertising, events and special projects, with experience at the international advertising groups BBDO, Dentsu, Publicis and others.
Rose from junior manager to agency director. For more than 11 years, she has specialised in advertising strategy and communications for brands in the UAE, Turkey and the CIS.
Marketing check-up · 5 questions
Is your marketing built to pay off?
Five questions every marketing budget should be able to answer. There are no right or wrong answers: choose the closest option or add your own.
takes about 2 minutesQuestion 1 of 5
What business goal must marketing deliver this year?
Choose the closest option or write your own.
Thank you! Here are your answers:
Let's talk about your next market move
Tell us where you'd like to grow and what's holding you back. We'll review your goals, come back with initial ideas and suggest a time to meet.
Marina & Anastasia- Office
- Dubai, United Arab Emirates